TAG Heuer: a beautiful sea story to live on your wrist!
TAG Heuer, the Swiss chronograph watches brand, partner of Intrepid in the 1960s, in partnership with Oracle, winner of the America's Cup in San Francisco in 2013, TAG Heuer VelaCup and of the 151 Miglia-Trofeo-Cetilar cultivates passion, innovation, spirit of freedom and adventure of sailing.
Since 1892, when TAG Heuer patented one of the world's first waterproof sports chronograph cases, Sailing has inspired the company to go beyond the limits.
TAG Heuer Aquaracer 300M is the "Dontcrackunderpressure" series for professional diving in watch or chronograph version, with the highest level of reliability, precision and prestige ever reached and a pressure resistance equal to that developed at a depth of 300 meters.
Discover our savoir-faire!
THE AQUARACER COLLECTION DRAWS ITS INSPIRATION FROM SAILING AND AQUATIC SPORTS
On Monday 18 September 1967, Intrepid won the America’s cup in Newport, Rhode Island, beating the Australian team of Damie Pattie.
This was an important date not only for sailing history but also for watchmaking: the crew skippered by Emil “Bus” Mosbacher Jr, had each been provided with a Heuer timepiece – a Heuer Aquastar Regate to be precise. These turned out to be crucial instruments during the race. This was the first time a watchmaker was involved in such a high level sailing competition, the culmination of a journey that had begun in 1895 when Heuer patented the first waterproof pocket watch case.
Sports, in particular motorsport and sailing, have represented an extraordinary laboratory for the watchmaker from Saint-Imier-to research and develop increasingly reliable and precise solutions. At the end of the 1950s, long before the success of Intrepid, the watchmaker presented the Yacht Timer that can be defined as the antecedent of the modern regatta watch.
Able to withstand depths of up to 60m, the ref.33.512 was developed with the help of America’s leading skippers, an example of the Heuer’s unorthodox approach that has been the cornerstone of its success.
Innovation is at the heart of the Aquaracer collection
Appearing for the first time in 2003 the range took little time to win over aquatic sports enthusiasts.
In 2016 the Aquaracer introduced some new aspects: the diameter of the case increased from 41mm to 43mm and the ceramic bezel was restyled. Another new feature was the magnifying glass over the date, which is located towards the 3 o’clock mark. The anti-reflection sapphire crystal protects a blue and black dial. Water resistant to 300m, the Aquaracer is powered by the celebrated Calibre 5 mechanism. The timepiece can be matched with a satin-finished polished steel bracelet.
In short, it’s the perfect watch for wearing and for experiencing the sea and sailing without having to compromise.
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