Pirelli branded top ribIntroduzione:
The prestige of a great brand
TecnoRib started its activity in 2005, with the mission to design, build and distribute a new range of rigid inflatable boats under the PIRELLI brand. To this goal TecnoRib has entered into a brand license agreement with Pirelli & C. SpA for the application of the Pirelli Group's most prestigious brands on these new inflatable dinghies. It was not a simple challenge to elevate a product hitherto considered "minor" to reflect the prestige of a brand synonymous with quality and safety, as well as performance and style.
A history of success
The first product launched, the 770, made its debut at the Pirelli Regattas in Santa Margherita Ligure in May 2006. Over the following ten years, the range was expanded to PIRELLI 1400, which soon became an icon of style and performance. In 2015, the tender range was introduced to offer the most demanding owners a dinghy with the same production excellence found in larger projects. Starting in 2017, the relationship between TecnoRib and Pirelli is managed as part of the Pirelli Design project, whose objective, in line with the Pirelli Group's focus on the Prestige and Premium segments, is to increase the growth of the PIRELLI brand by developing specific design projects to offer unique, iconic and unique products. In September of the same year, the new PIRELLI 1900 flagship was presented, redefining the boundaries in this sector. Today TecnoRib has a great mission: to offer demanding owners of inflatable boats from 3 to 19 metres, built entirely in Italy and characterised by high performance, maximum quality and refined design.
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