Sea Fishing


Lowrance: fishing at sea has never been easier

For your sea fishing trips, Lowrance, a leader in fishing electronics for more than 60 years, offers a new suite of sonar technologies and navigation tools aimed at enhancing fishfinder/chartplotter functionality to unprecedented levels. Fishing in the sea becomes easy, effective and fun. Just have one of Lowrance’s signature instruments dedicated to fishfinding on board, such as theActive Target,Elite Fs orHook Reveal, to monitor the seabed below the boat in real time and spot prey.

Sonar ActiveTarget Live
: the hunt begins!

The new ActiveTarget™ Live high-resolution sonar system can show real-time images of fish swimming in and around the structure as soon as they notice the bait. This new technology combines outstanding live sonar functionality with the innovative high-resolution HDS® LIVE Fishing System with the recently introducedHDS® Carbon and Lowrance Elite FS™ displays – providing ActiveTarget Live Sonar connectivity to a wide range of displays with different price ranges.

ActiveTarget Live Sonarvisualizations show high-resolution images of fish movements in real time and detail. Because of this instant feedback, anglers are able to instantly adjust the cast on the fish present based on the live information they receive from the probe.


Sonar ActiveTarget Live

Getting fish to bite is even easier

Take advantage of high-resolution images of fish swimming around the structure and reacting to your bait, in real time, with the new Live Sonar ActiveTarget™. In addition to Forward, Down or Scouting views, you can sound out the position of fish around the boat and easily monitor their movements. Learn how fish interact with the structure and react to the bait, so you can adjust your fishing action and get them to bite. Get on board!

The strengthsof Active Target™ Live are:

  • Very high resolution

Observe underwater life with stunning clarity and breathtaking detail

  • Multiple Views

Look around and below you with Forward, Down and Scout™ views

  • Easy to use

It is easy to find and see fish, follow their movements, cast bait and watch them react and bite, all in real time.


Multiple views of ActiveTarget

With three display options, ActiveTarget can be set to Forward, Down or Scout™ modes. Forward and Down views enable detection of fish in front of or below the live sonar transducer, and the Scout mode provides an ultra-wide, top-down view of the structure and activity of fish in front of the transducer-ideal for finding schools of fish.

Mounting options

The ActiveTarget live sonar includes all the necessary mounts for trolling motors, including mast mounts intended for Forward, Down and Scout views, motor mount for Forward and Down views, and a motor mount for Scout view. A transom mount is available as an additional accessory.



For more information on ActiveTarget:


Elite FS
, an infallible fishing system

Elite Fishing System, the latest addition to Lowrance’s line of mid-range fishfinder/chartplotter displays, combines a complete set of fishfinding instruments with an easy-to-use and easy-to-install display. Elite FS gives anglers all the tools they need to find and catch more fish, with the ultra-high resolution ActiveTarget™ Live and Active Imaging™ probe with Lowrance CHIRP sonar, SideScan and DownScan Imaging™.

Take advantage of ActiveTarget Live’s technology

View high-resolution images of moving fish-monitor them as they swim back and forth with ActiveTarget Live sonar. This innovative solution allows users to find out how they position themselves in structures and how they react to the arrival of a decoy. With this visualization, fishermen know if the technique being used is correct or if it is time to change it-information that a traditional sonar or structure images simply do not provide.

Enjoy the wide selection of maps

Optimize your world basemap with a series of C-MAP maps and spend more time fishing instead of searching for fish; upgrade to Genesis Live to take advantage of real-time maps as well. Also compatible with Navionics and other chart providers.

Find more fish with Active Imaging

With 3-in-1 Active Imaging sonar equipped with CHIRP, DownScan imaging with FishReveal™, you can see the structure and area covered with a new level of detail accuracy, within a range never before achieved by other structure imaging technologies. Get the best from CHIRP sonar technology and DownScan Imaging in a single screen with FishReveal‘s unique intelligent target display, which allows fish to be clearly distinguished from structure and area covered on highly detailed DownScan images.

Create a complete Elite Fishing System

Comprehensive network functionality with built-in NMEA 2000® wireless and Ethernet connectivity allows you to create the complete system. Add a Halo Dome Radar, an Outboard Pilot or share sonar data, waypoints and other user data among multiple displays via Ethernet.

Available from authorized dealers in 7- and 9-inch displays, the new Elite FS series includes a range of model options with or without Active Imaging, as well as ActiveTarget Live Sonar transducer solutions.



For more information on Elite FS:

HOOK Reveal
, fishing has never been easier

The brand new fishfinder and chartplotter HOOK Reveal makes fishing easier by offering outstanding performance with proven fishfinding tools, including an automatically adjusting sonar, optimized performance in deep water, SideScan, DownScan Imaging™ and now also FishReveal™, which makes it easier to see fish by combining the benefits of sonar CHIRP Lowrance and DownScan Imaging™ in a single screen. For fishing in familiar areas or unknown waters, you can discover the best fishing areas and map unknown waters in real time with Genesis Live.

“HOOK Reveal takes the HOOK series to a new level of fish-finding performance,” said Knot Frostad, CEO of Navico. “We are confident that revolutionary features such as FishReveal, Genesis Live and new transducer options for deep-water performance will help anglers using HOOK Reveal achieve extraordinary fishing results.”

Where the fish are tells you the FishReveal

Available in 9-, 7- and 5-inch models, HOOK Reveal includes one of Lowrance’s most popular features, FishReveal™ and its real-time mapping solution, Genesis Live. FishReveal makes it easier to find and identify fish by combining Lowrance CHIRP sonar target separation and DownScan Imaging™‘s high-resolution fish stationing structure images in a single screen.

Real-time mapping with Genesis Live

Genesis Live offers anglers the ability to create bathymetric maps with ½ foot intervals of the local lake or unknown waters, in real time, on the screen of HOOK Reveal displays. Genesis Live maps can be created and saved on HOOK Reveal by inserting a blank microSD card into the slot provided.

Self-tuning sonar

With a simple interface and HOOK’s unique self-adjusting sonar, HOOK Reveal is easy to use. Spend more time fishing and less time reworking settings thanks to auto-tuning sonar, which allows you to always get the best sonar image by automatically adjusting settings when fishing conditions change.

Large displays and intuitive menus

Whether you are fishing in a local lake or unfamiliar waters, HOOK Reveal makes it easy to locate key fishing areas, such as ridges, overhangs and channels, with optional map updates including C-MAP, C-MAP Genesis, Navionics® and more.

With HOOK Reveal, anglers can choose their preferred combination of display size, sonar type, and navigation from TripleShot( High FrequencyCHIRP, SideScan, and DownScan Imaging™) or for advanced deepwater performance, the 50/200 HDI or 83/200 HDI sonar(FishReveal and DownScan Imaging™).

For more information on HOOK Reveal:

HDS Live

Get ready to experience a new level of fish-finding performance with HDS LIVE, which includes built-in Lowrance® CHIRP sonar, support for Active Imaging™, StructureScan® 3D with Active Imaging the new ActiveTarget™ live sonar. Featuring the best set of navigation tools ever integrated into the display of a fishfinder/chartplotter, HDS LIVE offers a preloaded world basemap, support for autorouting, and new cartography on Genesis Live screen, which offers real-time precision mapping with contour lines down to ½ foot.

Locate fish in real time with the new ActiveTarget™ Live sonar

Fishing is more targeted when you know exactly what the fish are doing – in real time – with ActiveTarget™ Live sonar. Watch the movements of fish in high resolution, individuals as they swim in and around structures. Visualize their reaction to the bait in real time and you will know if your current technique is right or if it is time to change it.

Active Imaging

Ideal for detecting fishy areas such as boulder accumulations, vertical logs, kelp or weed beds, pits and submerged reefs, the sonar Active Imaging™ offers superior sharpness and higher resolution images of fish and structures, with a greater range than any other structure imaging technology.


Makes it easier to visualize fish on DownScan Imaging™ by combining CHIRP sonar targets with superior high-resolution views of bottom, structure, and bait details. With FishReveal, it is no longer necessary to display CHIRP sonar and DownScan Imaging in one screen divided into two panes.


Real-time cartography

With C-MAP Genesis Live, you can now update your favorite fishing spot maps, or create mapping of unmapped areas, in real time, with ½ foot contour lines, directly on the fishfinder/chartplotter screen. Genesis Live uses digital depth to create high-definition maps with 1/2-foot contour lines. You can locate key fishing areas with Genesis Live maps, which make it easy to find places where fish like to hide, such as submerged reefs, peaks, pits and more. In addition to offering truly customizable mapping, Genesis Live provides maximum control over the transparency and density of contour lines, shading color palette for depth and safety, and much more. Now users can create Genesis Live maps in real time and save them to a microSD card.

Smartphone notifications

With smartphone notifications built into HDS LIVE, you can keep your eyes on the fish and not miss important messages or calls. Turn phone notifications off for undisturbed fishing, or keep them on to receive pop-up notifications on the HDS LIVE display.

LiveCast smartphone integration (HDS LIVE 16/12 only)

You no longer have to choose between watching a fishing trip and spending a day at sea with LiveCast™ smartphone integration. Watch video, Google Maps and fishing data on HDS LIVE’s high-resolution screen via HDMI connection on the 16- and 12-inch HDS LIVE models. View data from your smartphone and keep an eye on fish with the LiveCast sonar split screen.



Learn more about HDS Live:



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