Sea Fishing


Lowrance: Sea Fishing has Never Been Easier

Lowrance, a leader in fishing electronics for more than 60 years, brings you a new suite of sonar technologies and navigation tools that enhance fishfinder/chartplotter functionality to new heights.

Fishing at sea becomes easy, effective and fun. Just have on board one of the Lowrance instruments dedicated to fishfinding, such as the Active Target, the Elite Fs or the Hook Reveal to monitor in real time the seabed below the boat and identify the prey.

ActiveTarget Live sonar: the hunt begins!

The new high-resolution ActiveTarget™ Live sonar system can show real-time images of fish swimming in and around structure as soon as they notice the bait. This new technology combines outstanding live sonar functionality with the innovative high-resolution HDS® LIVE Fishing System with the recently introduced HDS® Carbon and Lowrance Elite FS™ displays – providing ActiveTarget Live Sonar connectivity to a wide range of displays in different price ranges.

ActiveTarget Live Sonar displays show high-resolution images of fish movements in real time and detail. With this instant feedback, anglers are able to instantly adjust their casting on present fish based on the live information they receive from the probe.


Sonar ActiveTarget Live

Getting fish to bite is even easier

Take advantage of high-resolution images of fish swimming around your structure and reacting to your bait, in real time, with the new ActiveTarget™ Live Sonar. In addition to Forward, Down or Scouting views, you can sound out the location of fish around the boat and easily monitor their movements. Find out how fish interact with structure and react to bait, so you can adjust your fishing action and get them to bite. Get on board!

The strengths of Active Target™ Live are:

  • Ultra-high resolution
  • View underwater life with extraordinary clarity and breathtaking detail
  • Multiple views
  • Look around and below you with Forward, Down and Scout™ views
  • Easy to use
  • It’s easy to find and see fish, track their movements, cast bait and watch them react and bite, all in real time.


Multiple views of ActiveTarget

With three viewing options, ActiveTarget can be set to Forward, Down or Scout™ modes. Forward and Down views allow you to detect the presence of fish in front of or below the live sonar transducer, and Scout mode provides an ultra-wide, top-down view of fish structure and activity in front of the transducer – ideal for finding schools of fish.

Mounting Options

The ActiveTarget live sonar includes all necessary mounts for trolling motors, including mast mounts intended for Forward, Down and Scout views, motor mount for Forward and Down views, and a motor mount for Scout view. A transom mount is available as an additional accessory.



For more information on ActiveTarget:


Elite FS, an infallible fishing system

Elite Fishing System, the latest addition to Lowrance’s mid-range fishfinder/chartplotter display line, combines a full suite of fishfinding tools with an easy-to-use, easy-to-install display. The Elite FS gives anglers all the tools they need to find and catch more fish, with the ultra-high resolution ActiveTarget™ Live and Active Imaging™ sonar with Lowrance CHIRP, SideScan and DownScan Imaging™.

Take advantage of ActiveTarget Live technology

See high-resolution images of fish in motion – monitor them as they swim back and forth with ActiveTarget Live sonar. This innovative solution allows users to find out how they position themselves in structures and how they react to the arrival of a lure. With this visualization, anglers know if the technique being used is correct or if it’s time to change it – information that traditional sonar or structure imagery simply doesn’t provide.

Enjoy the wide choice of maps

Optimize your worldwide basemap with a range of C-MAP charts and spend more time fishing instead of searching for fish; upgrade to Genesis Live to enjoy real-time maps as well. Also compatible with Navionics and other chart providers.

Find more fish with Active Imaging

With 3-in-1 Active Imaging sonar featuring CHIRP, DownScan imaging with FishReveal™, you can see structure and covered area with a new level of detail accuracy, within a range never before achieved by other structure imaging technologies. Get the best of CHIRP sonar and DownScan Imaging technology in a single screen with FishReveal’s unique intelligent target display, which allows you to clearly distinguish fish from structure and covered area on highly detailed DownScan images.

Create a complete Elite Fishing System

Full networking capability with built-in NMEA 2000® wireless and Ethernet connectivity lets you create the complete system. Add a Halo Dome Radar, Outboard Pilot or share sonar, waypoint and other user data between multiple displays via Ethernet.

Available from authorized dealers in 7- and 9-inch displays, the new Elite FS series includes a range of model options with or without Active Imaging, as well as ActiveTarget Live Sonar transducer solutions.



For more information on Elite FS:


HOOK Reveal, fishing has never been easier

The all-new HOOK Reveal fishfinder and chartplotter makes fishing easier by delivering exceptional performance with proven fishfinding tools, including auto-tuning sonar, optimized deepwater performance, SideScan, DownScan Imaging™ and now FishReveal™, which makes it easier to see fish by combining the benefits of Lowrance CHIRP sonar and DownScan Imaging™ in a single screen. For fishing in familiar areas or unknown waters, you can discover the best fishing spots and map unknown waters in real time with Genesis Live.

“HOOK Reveal takes the HOOK Series to a new level of fish-finding performance,” said Knot Frostad, CEO of Navico. “We are confident that revolutionary features such as FishReveal, Genesis Live and new transducer options for deep water performance will help anglers using HOOK Reveal achieve outstanding fishing results.”

Where the fish are tells you FishReveal

Available in 9-, 7- and 5-inch models, HOOK Reveal includes one of Lowrance’s most popular features, FishReveal™ and its real-time mapping solution, Genesis Live. FishReveal makes it easier to find and identify fish by combining Lowrance CHIRP sonar target separation and high-resolution fish stationing structure imagery from DownScan Imaging™ in a single screen.

Real-Time Mapping with Genesis Live

Genesis Live gives anglers the ability to create bathymetric maps with ½ foot intervals of the local lake or unknown waters, in real time, on the screen of HOOK Reveal displays. Genesis Live maps can be created and saved to HOOK Reveal by inserting a blank microSD card into the card slot.

Auto-tuning sonar

With a simple interface and HOOK’s unique auto-tuning sonar, HOOK Reveal is easy to use. Spend more time fishing and less time reworking settings with auto-tuning sonar, which helps you always get the best sonar image by automatically adjusting settings when fishing conditions change.

Large displays and intuitive menus

Whether you’re fishing a local lake or unfamiliar waters, HOOK Reveal makes it easy to locate key fishing areas like ridges, overhangs and channels with optional chart updates including C-MAP, C-MAP Genesis, Navionics® and more.

With HOOK Reveal, anglers can choose their preferred combination of display size, sonar type and navigation from TripleShot (High Frequency CHIRP, SideScan and DownScan Imaging™) or for advanced deepwater performance, the 50/200 HDI or 83/200 HDI sonar (FishReveal and DownScan Imaging™).

For more information on HOOK Reveal:


HDS Live

Get ready to experience a new level of fishfinding performance with HDS LIVE, which includes built-in Lowrance® CHIRP sonar, support for Active Imaging™, StructureScan® 3D with Active Imaging the new ActiveTarget™ live sonar. Featuring the best set of navigation tools ever integrated into a fishfinder/chartplotter display, HDS LIVE offers a pre-loaded world basemap, support for autorouting and the new Genesis Live on-screen cartography, which offers real-time precision charting with contours down to ½ foot.

Spot fish in real time with new ActiveTarget™ Live sonar

Fishing is more focused when you know exactly what the fish are doing – in real time – with ActiveTarget™ Live sonar. Watch fish movements in high resolution, individual as they swim in and around structures. Visualize their reaction to bait in real time and you’ll know if your current technique is right or if it’s time to change it.

Active Imaging

Ideal for detecting fishy areas such as boulder accumulations, vertical logs, algae or weed beds, pits and submerged reefs, Active Imaging™ sonar delivers superior clarity and higher resolution images of fish and structures, with a greater range than any other structure imaging technology.


Makes it easier to visualize fish on DownScan Imaging™ by combining CHIRP sonar targets with superior high-resolution views of bottom, structure and bait details. With FishReveal, you no longer need to view CHIRP sonar and DownScan Imaging in one split screen.

Real-Time Mapping

With C-MAP Genesis Live, you can now update your favorite fishing spot maps, or create mapping of unmapped areas, in real time, with ½ foot contour lines, right on the fishfinder/chartplotter screen. Genesis Live uses digital depth to create high definition maps with 1/2 foot contour lines. You can pinpoint key fishing areas with Genesis Live maps, which make it easy to find the places fish like to hide, such as submerged reefs, peaks, pits and more. In addition to offering truly customizable mapping, Genesis Live provides maximum control over contour transparency and density, shading color palette for depth and safety, and more. Users can now create Genesis Live maps in real time and save them to a microSD card.

Smartphone Notifications

With smartphone notifications built into HDS LIVE, you can keep your eyes on the fish and not miss important messages or calls. Turn off phone notifications for undisturbed fishing, or keep them on to receive pop-up notifications on the HDS LIVE display.

LiveCast smartphone integration (HDS LIVE 16/12 only)

You no longer have to choose between watching a fishing trip and spending a day at sea with LiveCast™ smartphone integration. Watch video, Google Maps and fishing data on HDS LIVE’s high-resolution screen via HDMI connection on 16- and 12-inch HDS LIVE models. View data from your smartphone and keep an eye on the fish with the split screen LiveCast sonar.


Learn more about HDS Live:

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